It's bizarre isn't it? To read the sort of horse shit people write about fonts you'd think the same text in different fonts conveys different meaning. Maybe this is just yet more wrong -by-design AI output?
Letterforms make a huge difference to how text is read, perceived, and remembered, and how much it affects us. Unless you’re a wild outlier in some way, you are affected by type treatments.
I don’t know if you can visualize it, but I clearly can: the word “Daisy” set in (a) an elaborate script font, (b) a blocky slab sans-serif, (c) child-like hand-drawn letters. Most people will assign different meanings to each, and many people will derive more meaning from the type than from the word.
Do you have a child? Would you recognize their hand writing? Same thing.
I totally agree though when it comes to longreads of some over funded startup that redesigned their “brand identity” and commissioned some custom “fun, quirky but still authoritative and inclusive” font. That is just designers cirkcle-wanking.