If you have some budget you may set an ad campaign and split tests to know what's is working and what is not. You may try several different home pages to see which things perform better. This could give you some ideas: http://37signals.com/svn/posts/2977-behind-the-scenes-highri... http://37signals.com/svn/posts/2983-behind-the-scenes-ab-tes... http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...
And also: are you tracking your users behaviors? That may give you powerful insights about the product.
I created an account to test it, but I had several errors in a row: 'We're sorry, but something went wrong.'
For the rest, congrats, it looks great. I hope you the best!
PS: You may work on a better favicon with a relative ease, by now is not looking so good.