> Trader Joe’s fans will stand in line for hours for groceries but still give the store just an 84% satisfaction rating, according to a survey by the American Customer Satisfaction Institute.

It’s tough competition, but I think this is the most absurd sentence in the article. Nevermind the difference between a premium consumer good and a grocery store, my takeaway is that reported satisfaction could be much higher among TJ shoppers without the hours long waits.