It's such a strange thing to consider from the 30,000 foot view. If we humans know anything at all about human behavior, we know it's really easy to choose the wrong thing. I remember choosing a pair of flashy tennies when I was 12 because someone I was trying to impress wore the same brand. They fit and lasted like crap. it was the wrong choice, and soon I went back to my usual far less flashy but far more functional brand. But what if every TV show I watched advertised the crap flashy shoes? What if it became THE thing to buy that year? That's internet marketing in a nutshell. A bot thinks every choice you've made is the right, correct, most "me" choice I have ever made, ever, which clearly pleased me. So here's more and more and more of the same! And what if I began getting pressured by peers- or even bullied- for not wearing those crap flashy shoes? I'l bet you eventually I'd relent and get another pair? It's a prison of the mind that leads to nowhere but an inescapable minefield of incorrect assumptions about our behavior.