In Germany, Austria and Switzerland all local Book store chains got together to create Tolino, a competitor to kindle.
It got the same nice features like apps and sync. And the devices themselves are very good too.
But the one thing that sets them apart is that they give you the opportunity to download the EPUB files for e-books and MP3s for audiobooks.
Also you can just upload EPUB Files via the web interface.
Sure you sometimes pay more, but at least you own what you buy.