The embedable widget/button for publishers goes in this direction, but I think the full download page is important. I want everyone to recognize that Likes and Tweets are really valuable, so valuable that publishers would give out free art and content to receive that social buzz.

In comparison to Facebook pages, Color links are more portable. You can easily include it in a status update also, rather than landing pages (which necessarily include the logic to check for Likes). This is especially relevant if publishers switch to the Timeline, which makes it much harder to do "Like gating". See http://techcrunch.com/2012/02/29/death-of-the-facebook-defau...