100m users and fastest growing social network in history.
And that's without EU, no desktop or iPad apps and missing key features like chronological timeline.
Sure seems like it's succeeding to me.
But I do remember many hysterical comments about 'Meta is dying' and the regular 'Instagram algorithm bad' complaining and finally the insane calls to 'Fire Mark Zuckerberg' nonsense here.
Now this should definitively prove which I have already said before, that the poorly aged and the constant calls and deranged predictions of the death of Meta Platforms, has been greatly exaggerated.
A magnificent and successful recovery with the stock up over 200% since the low of $89.
Suppose Instagram added the ability to create text threads in addition to photos, except they did this as an Instagram feature instead of a separate app. A week later, we find that 10% of Instagram users viewed one of these threads. Would that be significant?
But they just did.
100M+ bothered to download a separate app and switch with their existing Instagram account which is clever of Meta.
It still counts.
A separate app which users switch by themselves with their existing Instagram account is very clever and it counts towards organic growth anyway.
100M+ users bothered to download it and it seemed to have worked well enough to beat OpenAI's record.