Personally, I don't actually mind. OTA TV had already become a shitshow of advertisements anyway. Once they started overlaying them on top of shows and even embedding them within shows, it all became too much to put up with.
But I also don't use streaming services. If I want to see a TV show or movie, I get it on physical disc. But I mostly don't want to see them -- because I've filled my time with stuff that is much more useful and fulfilling.