I have seen a lot of startup internal docs where they compare the costs of AWS with colo, other cloud etc. and not one of them took into account the discounts that Amazon applies. Chances are that over 3-5 years you will see a number of price discounts - one of the only providers that does this for existing purchased infrastructure, keeping your costs in line with savings from Moore's law rather than locking in for years.
I would like to know the complete discount history because there would be enough data points now to project estimated discounts forward