>20% of American TV watchers still use broadcast TV.
I watch broadcast TV a few times a year. (But, if I didn't work, I wouldn't miss it.)
I put an antenna (and HDHomerun) in my house so I wouldn't have to pay for cable; but one major motivating factor was for emergency broadcasts. In the five years I've been in my house, I used live TV to know how long to hide in my basement during a tornado warning.
> Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs.
> The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%.
> People in homes that go over-the-air but don’t stream have an average age of 61, only 13% of them have children and their median income is $22,800.
> People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.