Really surprising to me how long it took for the seltzers and cocktail in a can stuff to take off. Especially among college age people my informal survey has around 70% of people preferring their flavor yet until like 5 years ago the only fruity beverage widely available was mikes hard lemonade. And not only do most young people prefer the taste, seltzers are much cheaper to make than beer and require much less expertise. I guess it was just a tradition is hard to break thing.