Wait, why would Meta & Google even want your tax data??
Peeking at your credit cards purchase historic I can understand, as it tells them your shopping habits and helps them target you better. But tax data?? Why??
Peeking at your credit cards purchase historic I can understand, as it tells them your shopping habits and helps them target you better. But tax data?? Why??
But also think about combining it with all the other data they have? They can sell that to anyone even the government. So you know how govt agencies can't just go peek at your taxes without a good reason? Google and meta can sell this data to contractors to sleuth on people or do whatever they do because it's technically all private industry.
Any peice of data like this is super lucrative.
I am currently running an experiment where I have put about 3.5 million USD in a Google Finance portfolio not marked "playground" to see what shakes out of it.
I suspect I will find out soon.
I can also imagine specific ads targeted at small business owners, or landlords. Either of those are easy to parse (imprecisely) by the presence of specific forms in the return.
I wouldn't expect anyone at Meta to actually look at unencrypted user pixel payloads. Seems like an easy way to lose your job.
That said, there doesn't need to be semantic value for this to feed into an ML model that ends up associating tax data attributes with other attributes.
The more they know the better of a profile they can build about you which is something they can sell. It's surveillance capitalism, plain and simple.
E.g. if the tax return companies install Hotjar and it starts sending screenshots of tax returns to Hotjar servers, that's not Hotjar trying to grab tax returns.