I'm going to dive into it more as I go, but I'm not trying to hide anything either. I just don't feel like it's that important until I can speak with more potential customers.

The niche I find attractive right now is consignment stores. I like the ethics of reuse, the market size and niche-ness, and feel like I can have a real impact in relation to the other software vendors in the space. On a grander scheme, the challenge of helping retail compete in a digital world is fascinating to me.