We do not collect name or any identity related personal information. The only thing that could relate to your person is the email address. However, it is only used to contact our users as it is never used otherwise or shown to anyone inside or out of the platform.

The rest of the demographic data like age, location, preferences, etc are used for users to be able to conduct segmented audience queries.

Example: I want to ask a parenting question, to women between 30 to 45 years of age on Chicago area...

By the way, we do not intend to sell data or rely on ads business model and this is why we opted to incorporate a more transparent "paid" service. So, the user data is safe and not going to be exploited like on many other social media platforms.

Hope this helps understand the purpose of the type of data collected.