That's not it.
Newspapers used to have a monopoly on advertising, at least in the local area. Once they lost their monopoly they were no longer financially viable.
Newspapers used to have a monopoly on advertising, at least in the local area. Once they lost their monopoly they were no longer financially viable.
If you wanted to sell a car, or fill a job opening, or rent out an apartment, you needed to advertise in the classifieds.
Even during the time when towns had just one daily paper, this paper did not have a monopoly on nearly any form of advertising.