Right now, I don't see any value in Meta Threads beyond the usual festival of parading celebrity posts in front of everyone else struggling to make a name for themselves. They dropped the ball on creating opportunity for discovery, just as all these other failed platforms have done. There also seems to be some sort of social rank that is assigned to every account behind the scenes, where it clearly plays out in terms of which accounts grow and which ones don't. It's really the same old model, with less features to sugar coat the real basis of the app (which is to just do the same thing eventually ---> -ad sales- in a new suit).
It does not appear that any real algorithm is at work. It is just foisting stagnant posts by celebrity accounts in front of everyone, and promoting the same people that had high follower counts on Twitter... Nothing about the app is revolutionary, at all.
The site also has been randomly muting videos I upload without any sort of explanation, and there has been no response from support for this issue since I submitted it on day 1. There is very little video content, and video is not displayed particularly well, so that rules out any strong competition with TikTok.
Even though an app has 100 Million people signing up, most aren't posting, and that's just an indication that people just want to prevent others from stealing their IDs, or that perhaps many are registering fake accounts to sell or use for brigading later on. If nobody uses their accounts, it's a failure, so reports about "wild success" means very little in my opinion, especially when registration for most was simply a few clicks over from Instagram to start an account on Threads.
It doesn't seem like there is much thought behind products of this kind in terms of adding value to the experience for users... There are really just a bunch of tricks and PR to keep people signing up and in keeping people uselessly posting in hopes they will go viral. Meta built a platform, so what? They already ran 3 terrible ones that are failing miserably... In order to compete now, you have to burn a lot of cash, which pretty much shuts out the really innovative ideas, and it shows. Meta Threads is a half-baked clone of a bad era from Twitter, they really didn't ask themselves what they should have done differently, they just cloned Twitter.
This is where we are in terms of the Internet, original ideas that are highly helpful and highly functional just aren't happening, there is only "bait and switch" ideas and strategically planned opportunism developed strictly around baiting people in for profit, and that's going to just keep failing hard over time. It's really not differentiated at all from what has been done before, and it's painful to think that all that money and labor went to just recreating the same old "spinning wheel" of artificial online celebrity adoration and suppression of undiscovered talent that happens in pretty much every other major social media app these days.