From years 0 to 25 I kept my taste in cheese simple. Then, one day at 25 I went to a wedding and tasted a couple strong cheeses that carved a path in my neurons for the rest of my life: Epoisses, Cabrales, Stilton, Queijo Serra da Estrela.
I've been enjoying that stuff for 20 years now. Some of the cheeses are somehow expensive but nothing stupid if compared to gadgets, audiophile equipment, wine or clothing brands.
I can buy 250gr Epoisses at £8, 10$ USD, or 9.5 EUR at a couple major supermarkets in the UK. And let me tell you, all I need in life is a long run in the morning and eating Epoisses at any point in the day. That's the description of heaven to me... the rest is superfluous.