I work fulltime at a Web3 startup & have been for almost 5 years, and we're building a non-custodial smart contract wallet + everything else you need for web3 SDK & a trading card game using web3 tech.
the b2b stuff is going great, tons and tons and tons of integrators and devs using our SDKs every day.
the sentiment in the gaming world has always been pretty negative towards web3, so nothing feels different now ;)
large multinational brands are dropping nft collabs often right now - adidas, tons of high fashion, etc. & many other other big brands are working on them behind closed doors
i don't think it's going anywhere, and most people are just building out tech and infra