I have been watching Grand Tours since I was a kid; watching together with my dad was our family ritual and I am emotionally attached to it. However, this year I was a bit busy and I did not watch Giro d'Italia. But I found time to watch content made by NorCal Cycling and The Vegan Cyclist.
I know live-streaming a huge event like Tour de France is not comparable to making videos about a personal experience and publishing them after the race. But GoPros and drones made possible videos like [1] - as a cycling fan, I find that really exciting. A talented filmmaker and storyteller (like The Vegan Cyclist, in my opinion) can make a lot of bang for the buck with them. And what is especially enticing about this kind of content is the experience of "being inside" - personal attachment to the protagonist and a lot of footage from within the peloton. And pro cycling is not very good at it yet.
Maybe that was the hole the Netflix documentary was trying to patch? I have not seen it yet. I have seen the first two seasons of "The Least Expected Day: Inside the Movistar Team" and I think that was a good idea, although they should hire someone like The Vegan Cyclist to make it interesting (BTW, I have no affiliation to the guy).
It might seem crazy that I see events like Tour de France competing with "amateurs" but those amateurs might be able to attract a lot of attention for a dollar and I already see some money going in - like The Vegan Cyclist being sponsored by Canyon and a bunch of other companies.