Threads: Why Meta’s Take on Twitter Feels Soulless

Love to see an ad for "Learn the Future of Marketing and Unleash the Power of AI" as I read a piece on how Meta has supposedly forsaken the true gritty down to earth spirit of the internet.

This feels like a lot of writing for what could me described as a vanity project for Zuck to throw shade at Elon for a small amount of money. If it's successful, yay, brand new product to monetize. If it fails, it still annoyed Elon and make Zuck look better.

> you don’t get fulfilling internet experiences when you build for brand safety

The other side of that coin is that when you fire the bouncer at your bar that used to get all the marketing spiffs from the beers you serve and the bar fills up with meth dealers and their hangers on, those brands leave, too.

In other words, Twitter is not the public square. It's a tavern on the public square and normies don't go there now that nazis and bigots hang out there.

This article is complaining that there's no enough Internet drama and trolls on Threads. Like, of all things to complain about, you chose this, dude?

> you don’t get fulfilling internet experiences when you build for brand safety

No but you do get a viable business.

There isn't just the significant costs of building and operating a global social network. It's dealing with the risks of EU, Australia etc who aren't interested in companies taking a laissez faire approach to hate speech, consumer safety etc.