Remember, this is the project that raised ~$30m from Benchmark and Sequoia.
There was a controversial "quality doesn't matter for software products" post and discussion[0] here on HN a few days ago and this is a beautiful example.
Product may matter eventually, but you can sure surf the hype for a long time before the reckoning comes (and if you're lucky, you may even be able to get someone else to hold the bag then).