I wonder whether Netflix will boost American interest in the Tour de France. Something of the kind happened with Formula 1. Interest in it here (I’m in NYC) was generally so-so, whether or not one of the races occurred here. But the 2019 launch of the Netflix documentary series Formula 1: Drive to Survive roughly coincided with the expansion of American F1 races, of which I think there are three this season, and there are now American F1 fangirls. Re the TdF, America hasn’t paid much attention in the past except when a major contender was an American, as with Greg LeMond, Lance Armstrong, and a few others. Now, however, Netflix is running a documentary series about this race, called Tour de France: Unchained. That may do the trick. On the other hand, a TdF race will never occur here, so it remains to be seen whether interest will rise regardless of that.

Fangirls ref: https://airmail.news/issues/2023-5-27/girls-just-want-to-f1 [subscriber only]