Addiction or fad? Back in the 1980s, there were people addicted to the CB Simulator of CompuServe. Some spent over $1,000/month in connect-time fees. That didn't save CompuServe in the face of change. And I'm not sure those CB Simulator addicts transferred their addiction to AOL. And if they did, are they on Twitter today? I really doubt it.

"Addiction" is just the latest marketing hype (it seems marketeers have also dumped "Tipping Point" for "Inflection Point") for those looking for the tech world equivalent of The Secret. There really is no guaranteed road to success at all.