I was impressed that day one they basically most likely spent weeks/months behind the scenes reaching out to all "blue checkmark" people from Instagram/Twitter and encouraging them to get all set up on Threads ahead of time. At least I think that's what happened. They probably paid them to do it too lol
Why do you expect any different from the same company who even knows that its algorithm that was seen as toxic [0] from Instagram is now on Threads? They are certainly going to push ads when they have the chance and Meta will not change.
This euphoria always happens at the start of another platform existing and given it is by Meta again, I will expect them to screw over their users just like they always have done.