Tell HN: What happened in Business marketing today
2/ Pinterest to build a new content ranking system built on user email data gathering.
3/ Microsoft launched a free AI training with professional certificate.
4/ New Edits to your Google Local Service Ads will update your google business profiles in about 24 hours.
5/ Omnicom acquires Germany's creative agency Grabarz & Partner
6/ Tiktok’s BookTok success has led to their parent company “Bytedance” becoming a publisher.
7/ Twitter launched legal action against Meta for launching threads app.
6/ Gen-Z gives up on Tiktok as a search engine, report shows a drop in users utilising the seatch feature.
7/ Meta launched 22 System cards explaining how their AI algorithms work. And what factors play into ranking your content.
8/ ChatGPT is seeing a 10% dip in the usage since the launch.
9/ Youtube is experimenting a TikTok clone feature. On Tiktok, certain comments have “ keyword” that leads to a new topic or search. This will be available soon on Youtube too.
### Jaskaran’s Daily Insight:
Relevancy is decreasing liking factor. As Meta & TikTok both revealed their algorithms in the past few weeks. They have become like Pinterest in many ways.
Pinterest’s engagement is measured more in saves & link clicks. Because relevancy makes it common for people to see more of it. But doesn’t make a single post stand out or increases the dopamine to like it.
These relevant algorithms are putting you alongside 100 other relevant pieces of content. Chasing regular engagement no longer makes sense, you have to chase more relevancy. And calculate type of engagement that makes sense for you.
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Credits: The Social Juice Newsletter