In what way has Nvidia abandoned the consumer market? They have something like 80%+ market share on discrete gaming GPUs and still rake in billions a year from GeForce, which at their revenue is a sizable fraction.
And what makes you say that current AI hype is a grift? Do you truly think that the work with transformers is just a fad? I swear people on this site were saying the same thing about AI in general 3+ years ago before transformers blew up the scene.