Where I see 'real' bread for sale in the US, it is marketed as a luxury good for the affluent, and the price reflects this. I see this as scandalous - charging a premium for what I would consider ordinary 'natural' food.
What really pains me is that an ordinary loaf of industrial spongebread at Walmart costs the same as a very high quality (and heavier/denser) loaf of proper bread (such as a standard Mischbrot) at a bake shop in Germany. It's obscene given that labor and especially energy costs are considerably higher in Germany, so it isn't like comparing a US price to a dirt cheap low-wage country.
I have noticed that since the pandemic there seems to be a lot more interest in quality home baking in the US, but it seems that people are rediscovering fire in a vacuum without any real training or knowledge - because the traditional craft is dead.
I am growing a little spelt in the garden this year from organic seed sourced in Germany. If it works, I will save my new seed and try it on a larger scale next year.