Comment by samokhovets | Hacker News Reader

Comment by samokhovets | Hacker News Reader

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Hey, there's was no specific "market research" or anything like that.

I run a music project called Tequila Funk (you can check Spotify).

I noticed a lot of musicians just record their phone screen with Dropbox app player (because they're exporting snippets to Ableton Live) or recording their DAW (which requires setup). Some examples:

https://twitter.com/littlesnakexoxo/status/16470785687852277... https://twitter.com/eprombeats/status/1647072160547246081 https://twitter.com/nyptane/status/1669404466083143680 https://twitter.com/jayjaytet/status/1639613178412670980 https://twitter.com/staynsdubs/status/1664496810268688384

All I wanted is to provide a way to pick a file from Dropbox and get a video to post in your socials in around ~60 seconds. And do this from your phone!

I see people telling that there's a lot of open source visualizers, Winamp and all that jazz. Yeah, sure. But for me personally it's tough to setup all these. All I wanted is to make videos fast, even without using a computer. Most musicians can't clone github repo or setup audio routing lol

What's tough for me is finding a reason to give you 8 dollars a month. All that other stuff you talk about is pretty easy. This is not an audience of people who are intimidated by github or audio routing.

Great response, love your project. I'm a big music nerd and did a bunch of work in radio for a while.

Personally I think that this project is really onto something, I can see music visualization being a really great integrated feature into a lot of different pieces of software, such as in a spotify player, or ableton, youtube etc...

I think that your idea is in the right place but your go to market motion needs some work as other people pointed out. I don't know if you're going to find a lot of solo producers, or individual devs willing to pay 8$ a month for this.

I could see there being a generous free tier and then having it scale as the use of the product increases. There are also other options for changing monetization.

If you want to talk about this more, I work with companies a lot to discuss pricing strategy and gtm motions. Feel free to ping me my contact info is in my profile.

Contrary to most commenters, I'd believe there might be an audience for this.

All the rivalry and shady tricks on Spotify suggest that the competition to get attention as an emerging artist is huge.

What you mentioned about dropbox and screen recording was a great observation. I would double down on the niche and see how else are artist trying to gain an edge when promoting.

I think we here don't really appreciate how narrow the average online producers' technical expertise is.

Hey, thanks for the feedback and helpful advice. It's good that you mentioned attempts to "hack the Spotify algorithm". As an artist I can say that's really common, especially for aspiring artists.

And the thing about technical expertise of music producers: people commented about downloading open source visualizers and all that stuff is "easy to do" which is in reality it isn't, because it's hard to nerd and dive onto tech stuff when you work on music.

I like that the idea is easy to get, and it seem very very niche but the pricing 8/m seem like a sticker shock effect. Are you getting good subscription increases?

Thanks. I didn’t promote it as hard in the circles of music producers yet, so I need to test it out a bit. There’s a lot of user signups that don’t lead to a subscription so I’m going to introduce usage-based billing (buy rendering seconds once, use anytime) and provide cheaper options.

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