People tweeting are not usually paid to post. Discussing the quality of posts as if entertaining people with unpaid labor is a need is the fatal flaw of social media sites. They keep pushing the narrative that posters should work for attention and struggle when winning in the current mold is albeit impossible without lots of funding or the specific attributes that make people overlook marginal skill and talents.
The truth of the matter is these platforms always invent wacky schemes to sedate people into a false narrative that they can go viral, or even that they can be recognized for their talent or wisdom, but undercover the platform does nothing to promote individuals, and often does a lot to DEMOTE individual posters on them.
If one truly understands how things work, these platforms often have millions of people as a potential audience for content. They only show posts to an ever shrinking fraction of 1 percent of that multi-million user audience initially (in between all the paid ads), often they barely do that and give users less than 300 views by an audience they know is not a good demographic fit for their post (e.g showing a post about penguin migration to a rapper promoting his music in LA, rather than showing the content to a known animal scientist who would be much more likely to click on "like") .
As a result of frustration with low views and limited validation/affirmation of their work and time, many users pay for ad boosting, which still now usually does not work in their favor, because the audience is never properly aligned with the content for viewing there again. Even an audience of 20k people on a platform of millions is measley. The platform has no interest in making users more popular, because they will log in less, spend less on ads, and possibly relocate their activities to another platform if they grew in popularity.
If you take an honest look at the type of content that trends, it's often not funny, not creative, not the best, but now it's there because it had healthy funding for ads behind it, to get it to the right audience that liked it (if it's not boosted by nefarious -bots= etc...).
The truth is, that if each content poster was exposed/promoted to a much wider audience, they'd find their niche, SIMILAR to how original Twitter was, this is why no one is getting followers any more,because the audiences who can view posts have become too small out of shear manipulation for ad profit. It's not about post quality, that's simply a lie that coddles wealthy and celebrity posters and maintains the status quo of limiting upward mobility on social media sites.
Paying for visibility on a social media service is far too manipulative, there should be a simple flat fee for access in my opinion because paying for visibility creates an inherent inequality. Deceptively promoting a service as free with tiers also deceives people into signing up for a service that is deceptively handicapped/neutered until they figure out they need to pay monthly for only slightly a less handicapped tier (still far below wealthy individuals and celebrities on each platform).
It's a self defeating cycle that only social platforms profit from. It would be better if content creators truly recognized that and saw through the others with tons of cash and the sponsored (undercover social media company employees) all faking their success to make these casino companies look legit.