Where do you find these companies? I imagine crunchbase isn’t the best spot
In my experience, they normally get started and funded by local people in their industry and they sell back to local customers (at least initially) from their network, so there's very little in the way of advertising, especially at a national level. Also, they often hire from their network for early positions and local colleges/universities as they grow, so you might not even see them on job boards.
If you're looking for companies that are a bit more established, you could try industry trade shows.