Let's see, FB has about 2 billion daily actives, Insta has like 3 to 4 billion? Assume half of them are sleeping there should still be a couple billion Meta user online about now and only 2 million of them so far have downloaded it?
We got 8 million downloads (not updates, full downloads) in one day back in the desktop era when there were only a couple billion people online in total.
This feels pretty weak to me. I wonder if that's intentional, get the enthusiasts on first, for free, as it were, then turn on the firehose later on to get the "olds" over from FB and the "influencers" over from Insta?