We've been using 'reverse-cycle air-conditioners' for heating in Australia for decades. I'm puzzled as to why there is any debate at all on their use for heating. A heat-pump is far more efficient for obtaining heat than direct resistive heating using electricity.
Many houses here use no other form of heating at all. And then at the press of a button, we get cooling in summer too. What's not to like?
* I also have a heat-pump condensing clothes dryer. The overall heat thrown out into the room is extremely low. The hot-air comes out the hot-side of the heat-pump to dry the clothes. The warm-moist air then passes over the cold coils, condensing out the water from the clothes and returning the heat to the cold-side of the heat pump which then pushes that heat-energy out the hot-side, producing more hot air to complete the cycle. I've had this Miele heat-pump condensing dryer going strong since 2009 - 14 years.