What if a small player tries to break into a market with a nee solution? They should give away their IP to the big player purely because it has a positive impact on the world?
Just because their product is more safe doesn’t mean they automatically have to share this with everyone. They put time and a lot of effort into this, and that should be rewarded. The world rewards people with money. Sure some people might be happy with knowing they saved more lives, but eventually most people just want to be rewarded.