They're concentrating maple syrup. It comes out of the tree with the sugar and flavors already dissolved in it.
So the old grading system rated the lighter colored plainer sugars and syrups higher than the darker more flavourful varieties. Since less maple flavour made for a better all-purpose sweetener and a more direct competitor to cane sugar.
Nowadays we usually use maple syrup for the flavour, so the grading system is non-judgemental that way. And the darker grades are more likely what you want.