There is a lot to that thought. Perhaps the author just needed a book agent, someone who would take their creative output and find the publishers that wanted that sort of material.

In my experience mentoring folks, when they hate what they are doing it often comes down to "not enough money" or "because someone would pay me to do it." The money discussion is always interesting because people often goal "lots of money" without asking themselves what they would do if they had "lots of money." I know a bunch of engineers who, through fortuitous circumstances got to the "lots of money" stage, decided to "retire" and do only what they wanted to do, only to find themselves going back to work because after you take a year off or so the lack of mental stimulation and challenge (the whole thing that attracted them to engineering in the first place) was missing in their life. They learned late that setting a goal of "interesting problems which challenge me creatively" is much better for them than "lots of money."

I personally love programming, always have. But I have come to hate programming something again that I already have, in a different framework/abi, because some third party had to re-invent the wheel and forgot that all wheels need axles and attachment points Etc.

Agreed. As soon as the post pivoted from doing the writing, to all of the other aspects associated with running a business, I lost interest. The author would do well to understand the power of delegation.