EU’s top court sinks legal basis for targeted advertising on Facebook

> Under the GDPR, companies have to claim some kind of legal basis—there’s a list—if they want to process Europeans’ personal data. Over the years, Facebook/Meta’s viable options have been whittled away by regulatory decisions and court rulings, and a few months ago the company retreated to what it saw as its last option: having a “legitimate interest” in processing people’s personal data for ad targeting. The court just rejected that claim, saying Facebook needs real user consent for this mix-and-match profiling.