Article suggests more research and prep for a 30 minute first round than I’ve ever done for a half-day loop. Good lord. If you have to work that hard to seem like a good candidate, the real job is going to be a nightmare.
For me, the problem is that 95% doesn't reply to their application form or email box, so that's where I'd optimise for time spent.
Sometimes I get recruiter calls and interviews stemming from that I'd not classify as serious, like I might do 20-30 minutes beforehand to figure out what this company does and whether/how it fits into my life, but if I'm not actually looking then I'm not going to spend hours preparing my presentation. Seems to still work to get an offer, though; they seem biased towards those they initiated contact with
Interviewing has gotten out of hand...
No wait, that's not what they're talking about. They mean extra prep specifically done for that specific interview.