Longevity factor klotho enhances cognition in aged nonhuman primates
nature.com
nature.com
https://www.frontiersin.org/articles/10.3389/fnut.2021.79559...
Research Sponsored by... Monster Beverage Corporation
Even protein subunits are getting brand names now.
I guess clinical research into 'klotho' attracts more funding than, say, 7-9-beta-ortho-sonichedgehog-muscarintransferase
> HUGO Gene Nomenclature Committee Approved name
> The full gene name approved by the HGNC; corresponds to the approved symbol above.
https://www.genenames.org/data/gene-symbol-report/#!/hgnc_id...