I'm from Florianópolis and everyone I know hates that stupid billboard - it goes against the natural vibe of the city. In person it's an eye sore from kilometers away.
On top of that, we are in the mullet season. [3]
1 - https://youtu.be/fEK53W3Y-vE
2 - https://www.google.com/search?tbm=isch&q=florianópolis+frank...
Now, seriousness, there is no such thing as "looking Brazilian". We come in all sizes and colors.