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Self hosting email generally sucks because of all of the block lists and anti spam - how does this project help avoid that? I think one of the selling points of MailChimp is they handle this side of the house for bulk mailing but I am not a user or the target market so I could be way off.

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Ohh yup, you are correct, to solve this problem, we don't do our own email server but use an external service. Right now Bespoke uses AWS SES to send emails. To self host it you need an AWS SES account. We have added a guide in the docs on how to do that easily.

In the future we might make it much more simple, so you can just opt into any smtp service and start sending emails.

Could you please add Mailgun or better yet, a way for us to write our own adapters / plugins to our own existing mail APIs and infra?

Yes! I would want that too, the blocking thing here are adding open, click, delivered events.

SES and Sendgrid makes this easy, listening to webhooks. We have to write our own wrapper.

Hopefully after next week. This weeks plans are to finish campaigns and segmentation and also create a Shopify Cutom app guide.

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