EE only had the at content at the end of the human reachable page because google was going to stop listing pages that had content only for the robot. Or at least that is what I remember happening.
And at least at some point, it was only there if you had a google referer header. Navigating directly to the page in question wouldn't show you the answers at all.
Yeah, and you only get the content if you visit from Google and not go the URL directly.