Affirmative action on very superficial traits. White man A is not the same as white man B. Of course you're going to get backlash from 'whitey' who came from the boonies, had to work their way up and is potentially losing his chance over affirmative action against some vague 'beneficial treatment' they haven't experienced their entire life. Nor does that 'whitey' feel like they have anything in common with the rich kid who got to breeze through life into those privileged circles, regardless they share the same skin color or not.
The most astoundingly racist thing is how everyone is so eager to reduce individuals to their race, no matter their background, whether it be to victimize or villainize them. Meanwhile the corporate fatcats are chilling on the side while the next generation gets to carry the burden of their shenanigans along with the losers of their own generation. Sure they are okay with it, they are nigh-on untouchable anyway.