From an DTC advertiser’s perspective, Google’s made so many hostile decisions of late: selling remnant space through Performance Max, ditching UA for GA4 without porting data, releasing Bard… Just failure after failure while the end consumer search experience just goes down the tubes.

Lots of smart people making very bad products that get in the way of other smart people making good products. It’s shocking to look at the wreckage of their decades of poor decision-making.