The true meta problem here is the age old question of how to fund services, including search, on the web. Google, Twitter, Reddit, Gfycat are all immediate variants of the same problem, which does not have a technological solution. The naive idea that all these things can be free, especially when promoted by those in an ecosystem as propped up as it is by ad revenue, is ridiculous.

Someone has to pay for these things to be developed and operated and typically when they do they get to call the shots, which leads to the modern UX disaster.

At least now the VC situation means we have a lot less product-dumping-by-any-other-name intended to destroy the market for legitimate participants.