Guy Kawasaki
deprogrammaticaipsum.com
deprogrammaticaipsum.com
I don't think it is a coincidence that the two companies he worked at as an evangelist have both become hugely successful.
Also note that he is focused on evangelizing "great products". The product has to come first. You can't evangelize crap.
The blog post is all over the place with an unclear premise in the first paragraph (See passive voice.)
Lampoons Guy.
> To summarize, he was evangelizing to a cult. Not very reassuring, if you ask me.
Then plugs Guy's course on Udemy.
This isn't about formatting (They're using WordPress, BTW.)
They're breaking conventions about headlines, and the message isn't getting across.
The precedent for calling that the format is TV Formats. https://www.wgfoundation.org/tv-format-fundamentals
The presentation is part of the format in how I intended it, but the whole thing. But maybe I should have used another term.
Think of it as a page in an issue of a magazine. Though The main content the page references here (search the page for a phrase and click on the word "recording"):
> In any case, this month’s Vidéothèque movie is the recording of a 2017 Facebook Live session, where Guy Kawasaki explained his experience as a software evangelist at Apple.
The magazine issue is here: https://deprogrammaticaipsum.com/issue-58-community/ This is the third bullet point.