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Comment by esafak | Hacker News Reader

Your positioning could be tightened. Revise your tagline to state your product differentiation. Why shouldn't I use an established product like Notion, Coda, or Obsidian? Don't make users think. If they have to, they'll go with the status quo, not you. I also picked up the lawyer vibe and I think you should lean right into it. You could say Script: the text editor for lawyers, then explain how your UX support lawyers. Don't worry that the market is smaller. It is plenty big, you can expand it, and you can't beat the incumbents at the beginning anyway. Pick a battle you can win.

Finally, I think you need to better explain how your product supports DEI, which is mentioned in the second half of the page. You should probably just remove that section; it muddies the message.

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I learned pretty quickly when I struck out as an entrepreneur that a narrow audience is exponentially easier to succeed with than trying to generalize. It does seem this is rather tailor made for lawyerly document writing, and that is a perfectly suitable niche to target with particular circumstances that could be quite favorable for developing a sales pitch—their time is worth quite a lot of money, and their need to ensure that they have done everything exactly right is mission critical. I wholeheartedly agree with the above comment that positioning this as something like “document authoring for lawyers” would be a smart way to get established in a potentially lucrative market.

Agreed! Whilst we aim to be a generalist business tool for formal business language, the main focus initially is legal & transactional documents for now.

We will work on making the message clearer. Thank you!

There’s also so much more value to add if you have fewer user personas to worry about.

I’m not a lawyer, but while making some assumptions I bet they would love some auto-formatted references. Maybe as part of some LexisNexis integration? Just log in with oauth and work like you normally do, the bibliography will stay up to date depending on what’s added and removed. Could even highlight content that appears to be unreferenced.

I’m sure some sort of review+approval process is pretty common in law offices, build it in! Pitch it as a way to cut out confusing email threads, but still keep a traceable record of reviews and decisions.

Someone already mentioned it in this thread, but “script” is a pretty unsearchably generic name. If you go for lawyers, now you can go hard on a Latin name. Nothing really stopping you from doing that with any other kind of user, but lawyers seem to love their Latin.

Kevin, here is great marketer, covering this subject:

https://www.linkedin.com/posts/heyrobk_positioning-product-m...

Thank you! Very interesting, indeed.

Exactly. I saw this and my only reaction was “eh, I’d just use Notion”.

The first thing I thought too, second thing was "wow, people love notes"

We very much look up to Notion for what they build, our angle is more towards the world of formal business and industrial processes (ie. legal contracts, technical specifications, operation manuals, etc.).

We also came up with a way to embed dynamic values seamlessly into text through simple in-line annotation and linked databases, which I don't believe is offered elsewhere.

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