Just experimentation. He bought the company at the top of the market and has a large debt bill, likely that is all there is to the frequent changes.
It's obvious that existing users will find this unsettling.
It's obvious that existing users will find this unsettling.
But new users can currently read only 300 tweets before they are rate limited for 24 hours, and that is all of about 12-15 average threads.
Why would they find it less unsettling? It's not a competent product at this point.