Ever since my daughter was born two years ago I basically stopped watching movies and only watch a small amount of TV. This has made me realize that the products being put out by Hollywood are inconvenient and not a good value for the money. The few times I've sat down to rent something I did want to see, I found it wasn't available on onDemand, iTunes, etc... Instead of watching a movie, my wife and I end up goofing around on Facebook or something. I have plenty of entertainment options. Making it hard to see a movie just means I will do something else. I suspect I'm not alone in this regard.