I was just going to say - lots of media companies routinely embed tweets, breaking that would be disastrous PR. Twitter is currently kept alive by media people; if they switch, the platform will die very quickly.

I wonder if this is all a result of the API price hike. Folks probably tried to keep integrations alive by scraping, so now there is a lot of extra traffic on the main site. If integrations start acting like embedded calls, they will have the same problem there soon.

Was wondering about this, as the likes of the BBC embed a lot of tweets

That's good at least. I assumed that would be gone too.