From project to profession: going indie on NewsBlur
blog.newsblur.com
blog.newsblur.com
I worked on a personalized news reader in 2009 (http://www.readwriteweb.com/start/2009/11/parsely-a-feed-rea...). We decided ultimately to abandon the project to pursue Parse.ly Dash, a media analytics tool. When we were winding down Parse.ly Reader, I discovered Newsblur. I can say confidently that NewsBlur gets everything "right" that we got "wrong" in our original design. I now use NewsBlur as my primary reader and I am a paying customer. I have also evangelized it to my friends. I am really excited that Samuel is going to go full-time on this project and make it one of the best pieces of software on the web for news junkies like me.
As someone who had a large social group sharing items on Reader before their last round of changes, I would love to hear what your plans/timeline on adding social features are.
(fyi, Samuel mentioned adding social features in his 2011 year-in-review blog post, http://blog.newsblur.com/post/15993667293/2011-year-in-revie..., and there is a social branch on github, https://github.com/samuelclay/NewsBlur/tree/social)
My question, though, is that RSS usage seems to have plateaued, and may even be declining. Twitter, especially, has taken a fairly hard line in treating RSS as a second class citizen. Do you think there's a risk that other sites will move away from RSS in favor of social media, and, if so, do you have any plans to deal with that eventuality?
You have to remember that NewsBlur is unlike any other reader. It shows the original site, it filters and highlights stories, and it's being actively developed. There is a huge swatch of sites for which using Twitter is no substitute. You just want to read every post from those Tumblrs. You don't want to miss what Gruber is saying on Daring Fireball. And Salt & Fat podcasts are only once a week. You sure you want to rely on catching that single tweet a week that gives the link?
As long as the technology is good, I think there's an enormous market, full of people struggling to keep up with a dozen blogs by having to manually visit them all every day.
I'm not going for the expert RSS readers who use RSS in a way I never did. I followed 40-some sites when I started building NewsBlur. I now follow around 110. I never used Google Reader, and I think there's a lot more people like me than the ones who were already hooked on RSS.
I'm a premium subscriber on NewsBlur and love it. I was never satisfied with a reader until NewsBlur came around.
That small piece of info is my driving force every week as I recall how productive other entrepreneurs can be. So thank you.
I'm not especially productive. I just work relentlessly on NewsBlur, every single day. Check the graph on http://github.com/samuelclay. There's another year before that of the same persistent pushing. And oftentimes I think that I take more than twice the time others do to get something like a distributed feed fetcher built. But push through it and one day you're shipping.
My first year was all internal motivation. But after I launched, that very quickly switched to external motivation. I added NewsBlur's Get Satisfaction forum to the dashboard of every NewsBlur user. That way I get a lot more feedback about the product. I had to build that little table by hand, even writing a cronjob to grab the latest feedback so it would show up instantly for users just logging in, but that was so clearly the basis for my external motivation.
Getting paid, on the other hand, was never a motivation. It just didn't occur to me that I could live off NewsBlur. Even today, that's not the case. But I'm taking a gamble by going full-time, spending the next few months cranking out my big social branch, and seeing if there's something bigger in NewsBlur. Luckily, at this rate, simply monetizing the current site might be enough to keep me off the streets.
Anyway, the only reason I'm piping up is because I think NewsBlur is cool and I hope you manage to avoid the single bigger killer for my own project.. not charging enough! :-) I earned enough for it to be an OK living but not enough to hire people, get much help, etc, and it turned into a real burnout situation. There wasn't anything like Hacker News to learn from at the time either.
So if you're going full time with this, I wish you the very best of luck but I pray (and I'm not a religious man!) you find a scalable and realistic business model that makes this project comfortable to run, rather than just enough to keep you off the streets, as it were.
The fee is based on the formula (number of users times $0.001), so the earlier you join, the less you pay.
Currently it is just shy of $10.
NewsBlur has to fetch millions of sites regularly, whether you're on the site or not. Eventually I step down the fetching of sites that have few active users, but it's still expensive to do a whole lot of feed fetching and parsing. It's not much, but then again, neither is $1/month.
Good luck, Samuel. Don't forget to change the company name on your Github profile ;-)
This is a problem needing solving. Or not.
In another note; is nice that you are trying to be unobtrusive with your visitors but I think your design is conversion-flawed; the register form and (after that) the premium benefits should really stand out!
Rough sketches of what i mean: http://i.imgur.com/Gy569.jpg http://i.imgur.com/sKwZF.jpg